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When starting out in the wedding planning process, many savvy brides begin by chatting with friends and family about recent wedding planning experiences. Often brides will echo the same sentiments that we do: so much of your experience comes down to the quality of your vendors. They can make your wedding planning experience enjoyable, or they can slow you down, misinterpret your priorities, and blow your budget. For the modern bride with a career and social life, who has time to sift through endless reviews online (and just how accurate are they?). How can you find vendors that can be trusted to take your vision, priorities, budget and turn it all into your dream event just based on a few online comments? How do you filter through the vendor search that is often bogged down with commentary from brides that may not be looking for the same things or have the same budget goals as you?



Enter: the professional wedding planner. An event planner can transform your planning process from overwhelming online queries into a curated and enjoyable process. At NSWE, we have a vast network of nationwide connections and relationships in the luxury event industry that our clients can immediately tap into. Instead of mindlessly searching hundreds of bands, we will have focused discussions about your goals for the feel and energy of the dance floor, the budget priorities (and how that fits into your overall budget), and present a few curated options. Instead of having to repeat the details of your event over and over to each potential vendor so they can each send you a quote, you will be presented with a few compiled quotes with personal references or recommendations from us. It’s like having a professional recruiter send you the top three ideal candidates instead of sifting through thousands of online resumes. This makes the process efficient and much more enjoyable. As an event planner, we can also ensure you’re comparing apples to apples when looking at different vendor options, and then negotiate with them to achieve your preferences.


Since we have established long term relationships with vendor partners in the industry over the last 20 years, your event’s priority level and negotiating power with potential vendors significantly increases. Instead of being a one-time client for a vendor, the planner is a repeat client, so a vendor may be inclined to go above and beyond more than they might be originally disposed to. This can help reduce response time, increase accountability, and drive incentive for vendors to negotiate better terms with you. This ensures you are not only getting the best price but the best value and communication from your vendors.


Just because you have refined taste, doesn’t mean you don’t expect to have the best value for your investment. Having an event planner by your side ensures that you will get more value out of every minute of your time you invest in the planning process and more return out of every dollar that you put towards the vendors.


If you’re interested in working with NSWE and having us curate a collection of vendors that will match your event priorities please reach out and let us work together to make your dream event a reality.


Julia Franzosa Photography

Alexandra Martin, Director of Marketing

NSWE Events



Hairstylist putting hair clip in bride's hair with bride masked.
Mask Up to Keep the Party Going! - Photo by: Tim Tab Studios

COVID-19 has thrown us all for a loop, but couples planning on getting married in 2021 are finally seeing a light at the end of the tunnel. As gatherings of larger groups return for wedding season this year, many of our clients are asking what they can do to help make their guests feel more comfortable attending their event. In 2020, Megan Estrada, the CEO of NSWE Events, established the Covid-19 Task Forces for the National Association for Catering and Events (NACE) in Illinois, Florida, New York, Massachusetts and Virginia. She has emerged as an industry leader driving the state and city governments to create safety guidelines to help event professionals and engaged couples across the country safely plan and host events. As the National Advocacy Team Leader for NACE she has developed a list of best practices for couples to think about when planning your wedding. As always, it is important to refer to your state guidelines, but this is a good place to start!



- Add a tab to your wedding website listing all the precautions you’re taking at your events for all guests to reference in advance when deciding on their RSVPs/plans

- Request all guests be vaccinated or get PCR within 72 hours of attendance

- Track guests who will be vaccinated by asking on the Response Cards

- Request all guests wear masks when not eating or drinking

- Create a few hand sanitizing stations scattered around your event spaces to encourage guests to keep their hands clean when socializing and before/after eating

- Give the guests some room! Make table seating more comfortable and provide more elbow room

- Outdoor venues- consider hosting your event at an outdoor venue. A tent is always classic!

- Consult with your caterer to find ideal ways to serve hors d’oeuvres in individual containers instead of big, communal spreads

- Ask the caterer and vendors if they will be vaccinated or be tested prior to working

- Use the whole room for dancing rather than one specific area



Hopefully these slight adjustments can help you and your guests return to celebrating safely and enjoying your wedding with all those who are important to you.


-NSWE Team

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